collection autumn/winter 2017 - THE DNA

The autumn collection contains organic shapes and hints of aqua. The hair is left long at the back and the fringes are in focus.

Inspired by the punk era, the core elements of the collection consists of edgy braids and sensational shapes that sets the whole tone. The structure of the hair, and its natural fall is taken into account when styling and the aim is a more natural and relaxed look. The colours are free-flowing and mixes between pigmented and transparent hues. The colour scale spans from natural to aqua inspired and the intensity vary between these two expressions. The makeup is left naturally shimmering and focus is kept on metallic details.


Hair: Joanna Skelander, Elsa Strömholm, Carl Axemo, Peter Hägelstam & Anneli Hjort (ass)

Photo: Leonard Gren

Film: Max Wångdahl

Makeup: Åsa Östergren

Stylist: Meghan Scott